Education Qualifications
Competition is fierce, so most Account Managers have a degree. Their degree can be in Advertising or Marketing or a related discipline. Most major universities offer qualifications in Marketing, Business or Communication/Advertising. In this field those universities requiring an entry score above 85 include;
- For Marketing, Business and Management
- Australian National University in Canberra
- University of Melbourne and Monash University in Victoria
- University of Sydney, University of New South Wales & University Technology Sydney in NSW
- University of Western Australia in WA.
- For Communications
- RMIT University in Victoria
- University of Sydney and University Technology Sydney in NSW
However, any major in an Arts subject would be relevant for Account Management. With the right combination of hard work, passion, luck and persistence it is possible to get a break without the specific relevant degree.
The Advertising Federation of Australia (AFA) runs AFA AdSchool, which is a specialised advertising training course covering every discipline of the industry. It also has a Graduate Trainee Program where top performers can gain work experience with major agencies. Sometimes this leads to full time employment.
The entry criteria for tertiary institiutions differs from year to year. The above comments are a guide only. To gain specific entry criteria either contact the relevant university or use Hobson's The Good University Guide.
Relevant Universities Colleges & TAFE
Careernav have trolled through all the universities, specialist colleges and TAFE’s across the nation to identify those courses we consider relevant to this career. We have only focussed on the core single degree and its full time period. We acknowledge many combination degrees are available and different students combine different degrees. Course names also differ by university and we have grouped like courses together. We may have missed the odd course being offered, so we recommend for a more detailed guide check with the universities direct or one of the university course guide books such as Hobson’s. Please note Careernav are totally impartial and do not recommend one tertiary institution over another. To view the A to Z of tertiary institutions that offer relevant courses for this career.
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All tertiary institutions have an open invitation to make available their course outline using the ‘For Institutions’ tab in the footer section of each page. From time to time universities, colleges or TAFE will take up Careernav’s offer to promote their courses and make available ‘Course Outline’ for your consideration. When an icon appears, consider its relevance and download the Course Outline on the one that interests you by clicking “I would like to learn more” at the end of the course profile.
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About the Author
Christine Barnes
Chris is a highly respected member of the advertising industry. She’s served on the National Board of the Advertising Federation of Australia, was the Victorian Chair and ran a mentoring program for young women in the industry.
Catapulting from account service secretary to Managing Director of a Top 4 Melbourne agency, Chris has enormous experience. Her passion for great work and the results it delivers makes her as enthusiastic about the industry today as she was when she first entered it.
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