Advertising Creative
Last modified:
July 27, 2010, 12:51 PM
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This is an ideal career for creative thinkers. Advertising Creatives come in the form of Writers and Art Directors. Their role is to think of brilliant advertising ideas in response to the creative brief and consumer insights they are given by the client. The Writer and Art Director usually work in two-person teams to develop the concept and then see the job through to production regardless of the medium – tv, radio, on line, print, ambient or experiential.
Salary p/a
40k - 300k
Qualifications
Degree
Intensity
Sitting
Demand
High
Travel
Medium
Conditions
Indoor
Weekly Hours
40-50
Pros
-
Getting paid to come up with ideas
-
Working with interesting, passionate people
-
It’s fun (most of the time) and every day is different
Cons
-
Having your ideas rejected
-
Having to revise or change your ideas because someone else says it’s not quite right
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Not seeing your idea come to fruition because of time or money
The Bottom Line
Working as a creative in an advertising agency isn’t like real work. It’s using your creative talent to do what you love and getting paid to do it. So although the hours are long, the rewards are great.
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