Environment and culture of the workplace
Working in a Creative Department of an Advertising Agency is a world of its own. Nowhere else could you come to work in jeans and spend your day thinking of crazy ideas.
But the pressure is always on for you to come up with ‘the big idea’ that preferably can be used in an ongoing campaign. And if it’s one of those days and the creative juices aren’t flowing, it can be very stressful to have to constantly perform.
It’s a highly competitive environment too. Industry awards (e.g. Effie Awards) are highly regarded within the Creative community – win an award and your salary increases!
About the Author
Christine Barnes
Chris is a highly respected member of the advertising industry. She’s served on the National Board of the Advertising Federation of Australia, was the Victorian Chair and ran a mentoring program for young women in the industry.
Catapulting from account service secretary to Managing Director of a Top 4 Melbourne agency, Chris has enormous experience. Her passion for great work and the results it delivers makes her as enthusiastic about the industry today as she was when she first entered it.
Did you know that no piece of paper can be folded in half more than 7 times?