Copywriter Career Profile | Career Advice and Help Australia CareerNav

Copywriter *

Last modified: November 07, 2011, 01:25 PM

Save

This is an ideal career for intuitive thinkers. The job of a copywriter is to create, develop, and produce advertising concepts and ideas and bring them to life through language, words and the creation of an emotive connection. You will often work in a creative partnership with an art director to convey a message as effectively and persuasively as possible. You will write text for ads, headlines, strap lines, slogans, scripts, tag lines, jingles, web/digital content and even press releases. These ideas and materials form an advertising campaign that can be executed in press, radio, television, cinema, collateral, billboards, brochures, direct mail, flyers, point of sale, vehicle wraps, posters, ambient and web or digital advertising.

Salary p/a
40k - 200k

Qualifications
Degree

Intensity
Sitting

Demand
Stable

Travel
Low

Conditions
Indoor

Weekly Hours
40-50

Pros

Freedom to work creatively, plenty of variation
Success is well rewarded financially.
Pride in creation.

Cons

Difficult occupation to get a start in.
Mentally very demanding.
Pressure to meet deadlines.

The Bottom Line

If you have a creative, inquisitive, mind that you can harness effectively with great discipline, and you can handle high-pressure situations, then a career as a copywriter could be for you.

Forum - Related Posts

Kezza

August 05, 2010, 02:25 PM

Thinkers

[1]

What an amazing way to look at yourself. I have found I am a mix of two of these types of people. A very interesting blog. Really like it, thanks.

Kezza

January 27, 2010, 03:35 PM

Resume writing tips

[1]

This blog was a great read. It gave me some very useful tips on writing a resume but would like to know some more tips on writing the perfect resum ...

Kezza

September 21, 2009, 11:56 AM

Interview tecniques

[1]

I have just read this article and implemented some of the tips in an interview. Has anyone got any further tips for interviews that work?

Madge

September 13, 2009, 08:57 PM

Specialist School Teacher

[6]

I cant believe why students have no idea about what career they should do. Can anyone enlighten me? Madge

Marla - MIPS Caseworker

September 03, 2009, 10:38 AM

Specialist School Teacher

[6]

I work with students at a Yr 11 and Yr 12 provider. Whilst sometimes the work is hard and challenging, the best part about it is getting to work w ...