Copywriter *
Last modified:
July 27, 2010, 09:54 AM
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The job of a copywriter is to create, develop, and produce advertising concepts and ideas and bring them to life through language, words and the creation of an emotive connection. You will often work in a creative partnership with an art director to convey a message as effectively and persuasively as possible. You will write text for ads, headlines, strap lines, slogans, scripts, tag lines, jingles, web/digital content and even press releases. These ideas and materials form an advertising campaign that can be executed in press, radio, television, cinema, collateral, billboards, brochures, direct mail, flyers, point of sale, vehicle wraps, posters, ambient and web or digital advertising.
Salary p/a
40k - 200k
Qualifications
Degree
Intensity
Sitting
Demand
Stable
Travel
Low
Conditions
Indoor
Weekly Hours
40-50
Pros
-
Freedom to work creatively, plenty of variation
-
Success is well rewarded financially.
-
Pride in creation.
Cons
-
Difficult occupation to get a start in.
-
Mentally very demanding.
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Pressure to meet deadlines.
The Bottom Line
If you have a creative, inquisitive, mind that you can harness effectively with great discipline, and you can handle high-pressure situations, then a career as a copywriter could be for you.
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