Leading Companies & Markets
The most common employers for copywriters are advertising and marketing agencies. The competition for advertising revenue is fierce with the leading advertising agencies in Australia being Publicis Mojo Group, Badjar Ogilvy, DDB Group Australia, The Campaign Palace Euro RSG, McCann Erickson, Saatchi & Saatchi and Leo Burnett. Marketing agencies are used for consumer promotion and direct mail campaigns and popular among clients are xyz Direct, Pulse and Precious Media.
Aside from these prominent areas of work, you could also find a job with a magazine, newspaper, broadcaster, public relation firm, and web developer.
Environment & Culture
Copywriters usually work in an office, although occasionally leave to meet up with clients or designers. There is the option of working as a freelance copywriter, where you may be able to work from home, depending on your employer, or travel between agencies. The cliché image of a copywriter is beanbags, fun toys and coffee shops - the reality is long hours, sustained creative thought and unrelenting pressure to perform and meet deadlines. Copywriters will usually have the ability to physically shut out the rest of the agency when they need quiet, and generally a workspace conducive to creative thought – space, natural light, is advantageous but every copywriter will have their own style and needs to produce results.
About the Author
Brent Hodgson
Alliance Software Pty Ltd
Brent Hodgson got his start as a copywriter producing sales letters for Real Estate and Investment Training programs, in the years following he has expanded into Internet Marketing and is now one of the founders and directors of Market Samurai. In is off-time he maintains his Copywriting and Internet Marketing Blog business.
Did you know that TYPEWRITER is the longest word that can be made using the letters only on one row of a keyboard?