Typical Career Progression
| |
Position |
Remuneration |
Experience |
Education |
| Start Position |
Event Assistant |
$30 - $45,000 |
1 to 2 Years or volunteer roles |
Tafe course or degree |
| 1st Promotion |
Event Coordinator |
$45 - $55,000 |
3 to 5 Years |
Tafe course or degree |
| 2nd Promotion |
Event Manager |
$55 - $90,000 |
5 Years + |
Tafe course or degree plus experience particularly with teams and people |
| 3rd Promotion |
Event Producer |
$90 - 150,000 |
8 Years + |
Tafe course or degree plus experience particularly with teams and people. Excellant management and leadership skills |
*The above table is to be used as a guide only
Typical accountabilities and responsibilities
| Event Assistant |
- Take conference and special event ticketing, registrations and bookings – maintain accurate spreadsheets and follow up payments and invoicing.
- Maintain accurate databases of all contacts
- Assistance with all aspects of organising smaller meetings and events under supvervision including communicating with the venues, collating RSVPs and basic programming.
- Assist Events Manager and Coordinator with all event planning.
- Administration and office work including filing, faxing, etc.
- Order catering and facilitate delivery and servery for meetings.
- Destitution of correspondence and material relating to events and submissions.
- Answer telephone enquiries on a wide range of matters.
|
| Event Coordinator/Officer |
- Assist in all aspects of event delivery including program development, speaker contacts, venue arrangements, event marketing, invitations, registrations, sponsorships, trade exhibitions, displays and budgeting.
- Coordinate seminars: maintain databases, contact speakers, control registrations, assist or run the sessions.
- Assist in the delivery of all sponsorship benefits
- Assist in the delivery of trade display and exhibitors benefits, manage and track invoices and payment, layout of exhibition booths, other deliverables
- Keep accurate spreadsheets of sponsors and speakers per event
- Take conference and special event ticketing, registrations and bookings – maintain accurate spreadsheets and follow up all payments and invoicing
- Organise client/committee meetings, book rooms and catering where appropriate, take minutes if required
- Develop quotes for event collateral including printing, satchels, gifts, etc
- Take all event inquiries and evaluate
- Distribution of event material
- Promote events if required via website
|
| Event Manager |
- Co-ordinate an annual program of events with existing events and new events
- Link events and event content, logistics and sponsors with strategic direction of the corporate company picking up on pertinent issues
- Picking up on the community and political scene to reflect current issues, reflect in content, programming or theming
- Create conference themes or concepts and link to venues
- Set and evaluate all event timelines and deadlines
- Evaluate the resources of the Events team to deliver set events and bring in extra assistance where needed
- Delegate tasks and event responsibilities to Events Co-ordinator and Events Assistant
- Evaluate or create bid proposals and requisite site inspections
- Advise and lead the client/Committee and steer the program content, source and select speakers, create program content, and facilitate stakeholders commitments
- Create new event concepts
- Prepare event budgets
- Source and negotiate quotes
- Event reconciliation
- Source and foster new major event sponsorships and package into contracts
- Evaluate and steer major sponsorships, oversee sponsor relationships and review contracts and package benefits to suit individual companies
- Supervise Events Co-ordinator on day to day sponsorship delivery, evaluate companies
- Internal briefing of associated staff and senior management
- Work with internal and external clients and stakeholders
|
| Event Producer |
- Many requirements of event managers are also dealt with as an event producer including matching the event type to the clients/committees aims and ensuring expectations are delivered
- Produce major events including production and technical direction, event scheduling, all event liaison with venues and suppliers, speakers and staff, sponsors and special guests, dignitaries
- Overall budget management and measurement
- Depending on the event, risk management analysis, occupational health and safety, legal requirements
- Set the strategic direction of the event or department, relationship or company
|
*The above table is to be used as a guide only
Career Path Options and Employment
The job of an event manager is broad and varied. No two events are the same, and so your daily work is diverse and continually interesting. Progression within the industry will come with experience, and senior roles can be achieved depending on the number and size of events you have successful managed.
You may choose to shift your career from an event management company, to working on specialist events in hotels, leisure centres, or with marketing departments. If you are experienced and have a strong network of clients, then you may venture into freelancing or consultancy.
About the Author
Meg Fisher
Meg Fisher is the Events Manager for the Local Government and Shires Association of NSW which looks after the interests of NSW councils. The events team produces and co-ordinates with councils major conferences regionally, seminars, gala dinners, meetings, award evenings and one-off events. Meg has over ten years experience in event production, sponsorship management and negotiation, and event marketing, and is the Immediate Past President of The International Special Events Society (ISES) in Sydney. She has worked in public events,corporate events and venue management.
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