Marketing Career Profile | Career Advice Australia CareerNav

Marketing *

Last modified: July 29, 2010, 11:29 AM

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This is an ideal career for a visionary thinker. The purpose of marketing is to anticipate consumer needs. It is both a creative and analytical role that uses market research to develop profitable products/services, which are appropriately priced, available where people can readily access them and promoted to maximise appeal. You will be responsible for everything from planning strategies to promoting a product or service to a target market by means of events, websites and advertising

Salary p/a
45k - 300k

Qualifications
Post Graduate

Intensity
Sitting

Demand
High

Travel
Medium

Conditions
Indoor

Weekly Hours
50-60

Pros

Great opportunity to travel the world on different projects
Working with creative and like-minded people
Having artistic licence

Cons

Working long or on call hours
Can be physically tiring lugging equipment
Dealing with mind changing clients

The Bottom Line

A seriously excellent occupation which offers a variety of tasks, challenges your thinking, is close to the customer and always has changing circumstances. The personal satisfaction and monetary rewards are terrific.

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