Qualifications & Leading Universities
Typically you need a Bachelor of Commerce or Bachelor of Business degree with a major in marketing or a related field. These courses are 3 to 4 years full time. Many universities offer these degrees but the universities requiring the highest entry score of above 85 are ANU in Canberra; University of New South Wales, University of Technology Sydney, University of Sydney in New South Wales; University of Melbourne and Monash University in Victoria and the University of Western Australia.
If you don’t have a Business or related degree but do have post graduate qualifications in Marketing, occasionally you can gain employment if you display an inquisitive mind, keenness to learn, understanding of business and marketing principles and have the right cultural fit with an organisation. Companies look for people who have a broad skill set – you need to be able to understand numbers and have strong intuition regarding consumer behaviour.
They look for good organisational skills, an ability to manage multiple activities and strong interpersonal skills to influence key stakeholders. You may also have experience in Sales or Product Development.
The entry criteria for tertiary institiutions differs from year to year. The above comments are a guide only. To gain specific entry criteria either contact the relevant university or use Hobson's The Good University Guide.
Relevant Universities Colleges & TAFE
Careernav have trolled through all the universities, specialist colleges and TAFE’s across the nation to identify those courses we consider relevant to this career. We have only focussed on the core single degree and its full time period. We acknowledge many combination degrees are available and different students combine different degrees. Course names also differ by university and we have grouped like courses together. We may have missed the odd course being offered, so we recommend for a more detailed guide check with the universities direct or one of the university course guide books such as Hobson’s. Please note Careernav are totally impartial and do not recommend one tertiary institution over another. To view the A to Z of tertiary institutions that offer relevant courses for this career.
Click here to view allPromoting Tertiary Institutions
All tertiary institutions have an open invitation to make available their course outline using the ‘For Institutions’ tab in the footer section of each page. From time to time universities, colleges or TAFE will take up Careernav’s offer to promote their courses and make available ‘Course Outline’ for your consideration. When an icon appears, consider its relevance and download the Course Outline on the one that interests you by clicking “I would like to learn more” at the end of the course profile.
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About the Author
Melissa Jones
Marketing Director HJ Heinz
Melissa Jones is General Manager Marketing for Heinz Australia. Mel has worked for leading FMCG companies and managed iconic local and global brands including Four’N Twenty, Nanna’s and Herbert Adams whist at Simplot Australia; M&M's, Maltesers, Bounty, Celebrations and Dove, whilst at Mars Confectionery; Pura, Pura Light Start, Pura Tone and Pura Boost whilst at National Foods; and Greenseas, Weight Watchers, Watties, Cottee's and Heinz brand whilst at Heinz Australia.
Did you know that there are 1,929,770,126,028,800 different colour combinations possible on a Rubik's Cube?