Typical Career Progression in a Large Corporation
| |
Position |
Remuneration |
Experience |
Education |
| Start Position |
Marketing Assistant |
$45,000 to $55,000 |
0 to 2 years |
Degree |
| 1st Promotion |
Assistant Product Manager |
$55,000 to $65,000 |
2 to 3 years |
Degree |
| 2nd Promotion |
Product / Brand Manager |
$65,000 to $85,000 |
3 to 5 years |
Degree |
| 3rd Promotion |
Senior brand Manager |
$85,000 to $110,000 |
5 to 8 years |
Degree |
| 4th Promotion |
Marketing Manager |
$110,000 to $170,000 |
8 to 12 years |
Postgraduate qualifications |
| 5th Promotion |
Marketing Director |
$170,000 to $300,000 |
12+ years |
Postgraduate qualificat |
**The above table is to be used as a guide only
Remuneration varies at senior marketing levels depending on the size of the organisation, the size of the business you manage, the advertising and promotion under your control and the number of staff reporting to you. The greater the accountabilities and responsibilities then the higher the salary.
Typical accountabilities and responsibilities
|
Marketing Assistant
|
Assist manager in implementing Marketing Plans to deliver business objectives
|
|
Assistant Product Manager
|
Use analytical skills to develop a detailed understanding of portfolio including market share, distribution dynamics, portfolio profitability, consumer behaviours |
|
Product / Brand Manager
|
Implement approved marketing activity including development of advertising campaigns, launches of new products and post activity reviews to assess performance |
|
Senior Brand Manager
|
Critically analyse portfolio, develop a strong understanding of competitive landscape and manipulate marketing mix to achieve business objectives |
|
Marketing Manager
|
Provide senior business accountability for strategic creation and management of Marketing Plans to deliver business objectives |
|
Marketing Director
|
Provide vision and leadership and manage resources accordingly to achieve business objectives |
**The above table is to be used as aguide only
Career Path Options Available
Aligned occupations to Marketing include Sales and Finance due to the need to have strong influential and numerical skills. Specifically, in the FMCG sector, people with a food technology background can make the switch into Marketing. International experience is available in larger multi-nationals particularly if you’re a highly regarded employee with a long term future.
There is definitely opportunity to start your own business – in fact, Marketing’s exposure to the broad business mix (consumer, finance, operations/supply, technical, innovation etc) really provide people with a solid background and understanding on how to run a business. Base knowledge includes development of the idea, conducting research, writing a marketing plan, preparing a business case (for capital funding), analysing and assessing business performance (sales, profitability, cash flow, etc). Size of working capital and staff depend on the opportunity/idea.
About the Author
Melissa Jones
Marketing Director HJ Heinz
Melissa Jones is General Manager Marketing for Heinz Australia. Mel has worked for leading FMCG companies and managed iconic local and global brands including Four’N Twenty, Nanna’s and Herbert Adams whist at Simplot Australia; M&M's, Maltesers, Bounty, Celebrations and Dove, whilst at Mars Confectionery; Pura, Pura Light Start, Pura Tone and Pura Boost whilst at National Foods; and Greenseas, Weight Watchers, Watties, Cottee's and Heinz brand whilst at Heinz Australia.
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