Leading Companies & Markets
Media directors are usually employed by advertising agencies, specialist media buying agencies or can be employed in-house by large corporations. The clients they represent spend large sums of money.
The Top 5 client spenders usually are Wesfarmers (Coles, Bunnings, Target, Officeworks, Kmart), Federal Government, Telstra, Harvey Norman and Woolworths, all with media spends exceeding $100 million.
The Top 5 Media Buying agencies have traditionally included companies such as Mitchell & Partners, Initiative, Universal McCann, Mindshare, Ikon and OMD and then there are leading advertising agencies such as George Patterson Y&R, BADJAR Ogilvy, McCann Erickson, J Walter Thompson, The Brand Agency, plus a number of breakaway groups.
The possibilities are plentiful, not to mention that there is expected growth within the media and marketing field, with the increasing competition among products and services to reach consumers, heightening the need for professionals who can make the best use of television, newspaper and radio advertising.
Environment & Culture
Media directors work in an office, meet with clients, representatives from media buying agencies, advertising agencies and sales people from all mediums. Your high position within a company usually has you part of the Executive Group and maybe even the Board. Your work is often stressful as competition is fierce and deadlines always tight.
The ideas for effective advertising placement or material may strike at any time - at night, in a traffic jam, where ever or when ever.
About the Author
Ben Willee
Ben has 17 years experience in the media market in Australia and internationally. He joined Initiative in London in 1998 managing a blue chip client base, then appointed to Initiatives European Insight Team to further develop media strategy throughout Europe and the UK. In 2003 Ben returned to Melbourne as General Manager Initiative Melbourne. The office growth from increased revenue and client base catapulted Ben to Managing Director Initiative.
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