Sales & Category Management
Last modified:
July 27, 2010, 09:54 AM
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Category management deals with the holistic approach to the category and includes product ranging, instore location, merchandising and promotion, pricing and self position It is an advanced instore sales methodology predominately used in the Fast Moving Consumer Goods (FMCG) industry. Some describe it as a collaborative approach between retailer and competitive manufacturers to maximise the profitability of the category.
Salary p/a
45k - 300k+
Qualifications
Degree
Intensity
Standing
Demand
Stable
Travel
High
Conditions
Indoors & Outdoors
Weekly Hours
40-50
Pros
-
Variety of Interesting and Engaging work
-
Work with a great range of people across the Sales & Marketing team
-
Real results that you can see
Cons
-
Sometimes, the insights provided just don’t deliver
-
High pressured and mentally demanding work
-
Desk bound mostly
The Bottom Line
A great career for those seeking to influence consumer and customer behaviour. Your skill set is very transferrable to other career options and usually the process of understanding of how your customers think makes you more strategic. The buzz from seeing your findings blossom into profitability for your company is very rewarding.
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