Sales & Category Management Career Profile | Career Advice and Help Australia CareerNav

Sales & Category Management

Last modified: November 07, 2011, 01:25 PM

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This is an ideal career for visionary thinkers. Category management deals with the holistic approach to the category and includes product ranging, instore location, merchandising and promotion, pricing and self position It is an advanced instore sales methodology predominately used in the Fast Moving Consumer Goods (FMCG) industry. Some describe it as a collaborative approach between retailer and competitive manufacturers to maximise the profitability of the category.

Salary p/a
45k - 300k+

Qualifications
Degree

Intensity
Standing

Demand
Stable

Travel
High

Conditions
Indoors & Outdoors

Weekly Hours
40-50

Pros

Variety of Interesting and Engaging work
Work with a great range of people across the Sales & Marketing team
Real results that you can see

Cons

Sometimes, the insights provided just don’t deliver
High pressured and mentally demanding work
Desk bound mostly

The Bottom Line

A great career for those seeking to influence consumer and customer behaviour. Your skill set is very transferrable to other career options and usually the process of understanding of how your customers think makes you more strategic. The buzz from seeing your findings blossom into profitability for your company is very rewarding.

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