Leading Companies & Markets
Category management is practiced in the supermarkets, some retail and Fast Moving Consumer Goods (FMCG) companies. Leading consumer goods companies include Unilever, Cadbury Schweppes, Nestlé, Johnson & Johnson, Foster’s, Lion Nathan, Coca-Cola Amatil, Panasonic, Nike and Adidas.
Environment & Culture
Usually you work indoors sitting at a desk analysing numbers and information in an attempt find a competitive advantage. There is always a good reason to create an opportunity for the category – new market research, new products, new promotions, new advertising, price changes and limited promotional deals. There is also product reviews, quarterly business reviews with senior management, marketing and customers. There is a certain level of entertainment in the occupation. It’s a flexible career, usually with professionally presented offerings allowing you to progress as Head of Marketing or Head of Sales. Your normal hours are 8.00am to 6.00pm week days. Large corporations are more structured, less flexible and move slower. Smaller companies are unlikely to embrace category management.
About the Author
Tom Key
Sales Director for Careernav Pty Ltd
Tom Key is the Sales Director for Careernav based from our offices in Melbourne, as well as working from home. He has previously held a Sales Manager role incorporating both Account and Key Account Management responsibilities for ICI Paints across large areas of the United Kingdom.
Tom has also recruited Sales and Marketing professionals for major blue chip companies across Europe and Asia for the last 15 years, as well as helping businesses to plan their sales force deployment and identify the correct cultural fit to enable successful team dynamics. Tom is passionate about online businesses as well as utilising new sales concepts to compliment traditional sales techniques.
Did you know that after petrol, coffee is the largest item bought and sold?