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Web Designer

Last modified: November 07, 2011, 01:25 PM
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This is an ideal career for creative thinkers. Web designers generally work on the layout and visual appearance of websites and online marketing material. You may work solely on the graphic design elements or across usability design, user experience design and even moving into the technical backend coding languages.

Leading Companies & Markets

There are many and varied web design agencies around Australia. Most large advertising agencies have their in-house online team that work with the ‘above the line’ creative teams to produce supporting online material. 

Specialist Web Design agencies also exist and these can range from Global agencies such as Hyro.com through to medium sized such as Wiliam.com.au and deepend.com.au. There are also countless smaller agencies that services small online clients. 

The contracting market can also be quite lucrative providing you have a good base of clients that understand the important of paying on time to help individual traders stay afloat.

Environment & Culture of the workplace

Depending on where you find your first job as a Graphic Designer you will experience different environment and cultures. As a Junior you will not necessarily have a lot of responsibility (unless you find yourself in a small agency or in-house resource) but you will be judged on every one of your projects. As you progress through your design career you may take on greater responsibility within the company and do less design work, directing those in your team with the experience and knowledge you have gained over the years. 

Typically design agencies are casual working environments with likeminded, passionate people working together to build the greatest result possible for the timeframe and budget they have been given. The flipside to this casual nature is the necessity to work long hours if required to meet deadlines and satisfy the client. The job has a balance between the satisfaction of designing something to meet the brief and seeing it go live with the frustration of poor decisions made by the client (after all the client is always right!).

About the Author

Adam Tedeschi - Creative Director, Wiliam

Adam Tedeschi - Creative Director, Wiliam

Adam began as a designer in an Australian retail-advertising agency in 1994 before heading off to London in 1999 to tackle the world of online design.

Landing at one of London’s most successful agencies, Proximity London, Adam worked as a Senior Designer and Illustrator on brands including Emirates Airlines, Pizza Hut, Shell UK, Royal Mail, The Financial Times and British Telecom.

After moving back to Australia in late 2002 to work at eBay, Adam joined Wiliam in April 2006 as Creative Director bringing with him a wealth of design experience and implementation skills.


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