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Career Advice - Career path for an Advertising Creative

Posted: Fri 29th January 2010 | Author: | Comments: [0]

Advertising Creatives come in the form of Writers and Art Directors. Their role is to think of brilliant advertising ideas in response to the creative brief and consumer insights they are given by the client. The Writer and Art Director usually work in two-person teams to develop the concept and then see the job through to production regardless of the medium – tv, radio, on line, print, ambient or experiential.

	Position	Remuneration	Experience	Education
Start Position	Junior Writer/Art Director	$40-50,000	None or work experience	Degree
1st Promotion	Writer/Art Director	$60-90,00	2 - 4 Years	Degree
2nd Promotion	Senior Writer/Art Director	$100-140,000	4 - 8 Years	Degree
3rd Promotion	Creative Group Head/Creative Director	$150-300,000	10 + Years	Degree

*The above table is to be used as a guide only

Finding a partner to work with when you’re starting out is often difficult but it is preferable to applying for individual roles. It’s easier for a Creative Director to appoint teams.

If a team works well, they often move together throughout their careers. For many, the ultimate goal is to become a Creative Director, but such opportunities are rare. There are many very successful, very senior creatives who simply enjoy doing what they do, without the potential headaches that go with the responsibility of management.

If you wish to read this career in full go to
www.careernav.com.au/career-finder/profiles/advertising-creative

Published in: Career Path