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As a copywriter you have a specific purpose – to take a rational piece of information and turn it into an idea that emotionally connects with a target audience, and then communicate this idea effectively to that audience.

The best way to start is with some unpaid work. From there you can progress through the ranks from junior copywriter earning around $ 40 - $ 60,000 per year. With 2 years experience you would expect to be known more as a mid weight copywriter, although earnings tend to be around the same as that of a junior copywriter.

It is not until you have had around 6 to 8 years experience and gain employment as a senior copywriter that your remuneration will increase to around $ 80 - $ 120,000. After this you can progress to creative director and executive creative director, and it is here you can earn considerable amounts of money.

But keep in mind, to become the top of the tree, you will need a university degree, or possibly a postgraduate degree, and will have more than 10 years experience.

The most common places for you to work would be advertising and marketing agencies, magazine companies, newspapers, web development companies, or even public relation firms. The competition for employment is extremely high. Your work can vary from being part of a creative team, writing copy for newspapers, magazine articles or press releases, working with marketing on content for sales brochures, web design or corporate public affairs.

You usually work in an office, although occasionally leave to meet with clients or designers. There is the option of working as a freelance copywriter, where you may be able to work from home or ‘hot desk’ between companies or agencies.

Post a reply for all your peers to read on copywriting or for a more detailed view check out http://www.careernav.com.au/career-finder/profiles/copywriter/447.