careernav.

There are certain careers that require formal tertiary education combined with a number of years practical experience, that the general public would never dream about attempting to be that career. Careers such as Doctors, Dentists, Optometrist, Pharmacists etc, for example, take many years to become qualified.

But when it comes to marketing, everybody thinks they can be a marketer and have an opinion. This opinion is usually well wide of the mark, is not coordinated to the brands positioning. Marketing also has a science attached to it.

Finding out and understanding what the customer really wants and delivering the product of service with a meaningful point of difference with both rational and emotional support, along with the correct tone and manner, is a delicate skill in itself.

So if you are interested in a career in marketing, be aware of the general perception that anyone can be a marketer and don’t let the frustration you will experience deter you. Simply smile politely and ignore them.

The shelves are full of outstanding products that lay gathering dust because some clever marketeer has not breathed life into the project. Take comfort knowing clever technical marketing is the key to success.

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