To me, marketing as always an exciting career path to go down. It seemed fun, exciting and highly involved in the entire cycle of any business product or service - which is great as I am a rather hands on kind of person.
Here are a few quick pointers ans tips for anyone looking to get into a career in marketing.
- Be enthusiastic and motivated - the more you can show that you are a 'get things done' kind of person, the more appealing you will be in a career of marketing.
- Understand the internet. It's amazing how many marketing managers exist out there that do not have a strong understanding of the internet and how it can make or break your marketing mix. Yes online isn't everything, but it is inarguably one of the most prominent and powerful channels for marketing these days.
- Get involved in SEO and SEM. Understand search marketing on both an organic front and a paid for search front. You will have to talk with lots of clients and people who believe this is the only option available when it comes to online marketing, though it is not. It would be wise to move past these two facets and learn about some of the other methods available to you.
- Formally educate yourself in marketing. Why be just another SEO or SEM guy on the internet claiming to be a 'guru' of online marketing? Get studying and try and get some qualification in formal marketing initiatives. Perhaps a TAFE course or post graduate study?
- Get networking. I suggest you give twitter a try and start looking for prominent marketing specialists in the online area. You cannot under estimate the power of reaching out to others and requesting guidance and help with starting your career - it may just result in your first job.
- Get hands on. Start a website, create an idea, try email marketing yourself - the more hands on experience, the easier it is to know what will work and what won't.
These points are just some 'quick off the top of my head' ideas - so why not start by writing down where you want your career to go and how you see yourself getting there. Update it as you go and track your development.
For more information on a career in marketing, have a look at www.careernav.com.au/careerfinder/profiles
Alex Wilson, Marketing Manager, Wiliam Pty Ltd, one of Australia's leading web developers.
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